ELECTRONIC RESERVES
- Subjects
- Internet marketing
- Digital Marketing
- Search Engine Marketing
- E-mail Marketing
- Social Media Marketing
- Data Quality
- Database Management
- Marketing
- Sales promotions
- Economic conditions
- Business conditions
- Advertising
- Digital marketing
The book's target is the executive or middle manager who needs to understand how to incorporate digital marketing into their organization at a strategic level. The book demonstrates how to incorporate digital strategy into firm strategy, focusing on the Resource-Based view, the Value Chain and basic positioning. The book then...
- Subjects
- Internet advertising
- Social media-Marketing
- Online social networks in business
- Consumer behavior
- Business conditions
- Economic conditions
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consumers to be involved with...
